The Arctic Resort Company

The following privacy notice describes how The Arctic Resort Company AS and all subsidiaries process and collect your personal data.

All references to “we” and “us” refer to The Arctic Resort Company AS and its subsidiaries.

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What types of personal data do we use?

Data provided by you

• Contact data, such as name, email address, postal address and telephone number
• Order data, such as purchased activities, accommodation and payment information
• Communication data, such as when you contact us by email or customer support
• Travel information, such as time of travel and health information related to disability or allergies
• Corporate data, such as job title and company affiliation

When bookings are made by business customers, we may collect the above data from your employer.

Data collected about you

• Technical data, such as browser, operating system, device type, language and IP address
• Usage data, such as time on website, clicks, navigation, referral sources and chat logs
• Location data, such as your location when visiting our website

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Why do we use your personal data?

We process personal data for the following purposes:

1. To manage and fulfil your orders
2. To provide customer service and handle potential claims
3. For bookkeeping purposes
4. For marketing purposes (newsletters and digital marketing)
5. To improve our website and services

For these purposes, we typically use:

• Contact data and order data for orders
• Contact, order and communication data for customer service
• Order data for bookkeeping
• Contact, usage and location data for marketing
• Technical, usage and location data for website improvement

Legal basis

• Purpose 1 and 2: Necessary to fulfil our agreement with you
• Purpose 3: Legal obligations (bookkeeping and tax laws)
• Purpose 4: Your consent (can be withdrawn at any time)
• Purpose 5: Legitimate interest in improving services and user experience

Your personal data may be anonymised and used for statistical purposes.

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How long do we store your personal data?

We store your data only as long as necessary:

• As required by law (e.g. accounting laws – typically 5 years)
• For potential claims (up to 5 years after purchase)
• Longer if there are disputes or outstanding payments
• Based on consent, until withdrawn

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Where do we store your personal data?

Your data is primarily stored within the European Economic Area (EEA).

If data is transferred outside the EEA, we ensure appropriate safeguards such as EU Standard Contractual Clauses (SCCs) or other lawful mechanisms.

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Transfer of your personal data

We may share your data with:

• Booking and purchasing service providers
• Accounting service providers
• Marketing, sales and analytics providers
• IT service providers

We may also share data within The Arctic Resort Company group.

All partners processing data on our behalf are covered by data processing agreements.

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Cookies

We use cookies to improve your experience.

Types of cookies

Necessary cookies

• Enable login, forms, language preferences and core functionality

Analytics cookies

• Track usage and generate statistics

Remarketing cookies

• Deliver relevant advertising based on your behaviour

Cookie consent

• Some cookies rely on browser settings
• Marketing cookies require active consent
• You can withdraw consent at any time via browser settings or cookie panel

Legal basis for cookies

• Legitimate interest for general cookies
• Consent for marketing cookies

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Your privacy rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of data
• Restrict processing
• Receive your data (data portability)
• Object to processing (e.g. marketing)
• Avoid automated decision-making

If you believe your data is not handled correctly, you may file a complaint with the Norwegian Data Protection Authority (Datatilsynet).

We recommend contacting us first so we can resolve the issue.

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Changes to this privacy policy

Last updated: 01.02.2026

We may update this policy. The latest version will always be available on our website.

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Contact information

If you have questions or want to exercise your rights:

Email: booking@arcticresorts.no

The Arctic Resort Company AS
Org. nr: 936 859 526
PB 242, Sjøgata 8
9008 Tromsø, Norway

Phone: +47 77 71 01 00